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How We Solve Problems

If you have a deliverability problem, we work with you to discover why your email is blocked and what needs to be done to fix the problem. We analyze the data for your specific situation, correspond with ISPs, and recommend solutions.

Deliverability Consulting

 

Our Experience & Expertise

Our deliverability team is proud to hold a combined 31 years of experience. Here's a few things we know for sure:

A Wise Investment: A single major US ISP can easily be 15% of a B2C email list, so getting blocked at just one of these ISPs can prevent 15% of your subscribers from seeing your email. This 15% will not have the opportunity to respond to your marketing (or worse, they don’t get their order confirmations). Compare the cost of this to a few hours of expert consulting. 

Long History: With 31 years of experiences, we've seen problems like yours before and we're well-connected in the industry. For example, one of our team members was an early employee of the first DNS email blacklist. 

We Know Deliverability: We don't experiment with your business results. We are familiar with how the ISPs work, we can quickly identify patterns, and we also know how to best interact with the ISPs.

Our Approach

1) Inbox Strategy Consulting

  • Take a deep look at your email program (subscription practices, sign-up page, welcome email, what email you are sending, and unsubscribe system)
  • Provide recommendations to your email strategy, sign-up pages, or content which may improve things.
  • Review your results and statistics (what the ISPs are saying in SMTP conversations, bounce messages, who is complaining, and more)
  • Identify what specific ISPs you’re having problems with using GreenArrow Monitor
  • Provided to GreenArrow Engine, Studio, and Monitor customers.

2) Deliverability Operations

  • Take a deep look at your technical configuration (throttling rules, IP address allocation, etc)
  • We can either turn the knobs for you, or we can advise your team. (If you’re cloud hosted, depending on your plan we are already turning these knobs for you.) 
  • Review your results and statistics (deferral rates, failure rates, what the ISPs are saying in SMTP conversations, and more) 
  • Provided to GreenArrow Engine, Studio, and Monitor customers
 
You have goals. We have a way to get you there. Request a Free Consultation