Hammering Out Which Domain To Use
When sending email, domains are a key part of how people remember and experience your brand. For example, if your company (named “ACME”) primarily sells anvils, you would be wise to include the words “acme” and “anvil” in the domain name that you send your emails from. Simple stuff, I know.
But what if your business sells multiple things or has multiple departments? What if you have multiple sub-domains to manage? And what if your company grows from a one-man consulting firm to a software team and needs to update the domain name it's been using? (Actually that's us, and we know it. Look for a domain name change in 2018.)
As you can see when it comes to domains, things can get complicated. But whether you’re getting launched on GreenArrow, or another email platform, or whether your biggest customer is Wile E. Coyote—we have some helpful tips below. (Because like the Roadrunner, GreenArrow is also known as Accelerati Incredibilus.)
In our digital age, reputation is key.
If you’re like me you check and compare online reviews all the time. I check before visiting a new restaurant, choosing a new doctor or even when I’m buying a simple kitchen tool on Amazon. Chances are you've thought about how nice it might be to have access to the resources and reputation of a much bigger company.
And in the world of email, you can do exactly that! SMTP relay services such as Amazon SES, SendGrid, Sparkpost or GreenArrow Cloud offer access to their reputation. These services can, therefore, be a very useful tool in your email sending toolbox, but they're not for everybody. Today’s post gives you the pros and cons of do-it-yourself vs. outsourcing your email.
What's a Routing Rule?
If you send email using VirtualMTAs (which allow senders to send email from multiple IP addresses), you already know the importance of having a configuration that works for your specific business needs. For many senders, setting up a single IP address and a single VirtualMTA interface may be everything they need to see long-term success out of their marketing platform.
But what happens when things change? Suppose you’ve been blessed with the burden of HUGE growth and now have a volume of email that exceeds what one IP address should deliver. Or perhaps your one IP develops a reputation problem, and Yahoo (or some other ISP) just suddenly stops taking your email. And what if you suddenly need multiple email streams, each handled differently than the other? How can you possibly adjust to all of these changes?
Ready for the spotlight?
Even though I’ve been playing for several years now, I’m still pretty much a novice whose focus is on learning the basics. I do sometimes dream about becoming a legendary banjo player, but in reality, I know it would take a lot to make it to the next level as a professional musician. More practice, more exposure within the music industry, maybe a few new banjos...er, tools for the business. And then there’s talking it over with my wife…
In my last post, I gave you the big-picture basics of email throttling—to continue the banjo metaphor, I showed you how to strum along with some simple chords. But today, I’m going to show you how to master throttling using a world-class instrument—GreenArrow. It can be a bit tricky to get the hang of, but once we’re done you’ll have the skills you need to be a virtual email throttling superstar.
One of my favorite hobbies is practicing the banjo.
And while my wife is a good sport about it, there’s only so much she can take. If I am down in the basement where she can’t hear me, I can play until my fingers fall off. But if she is within earshot of where I’m practicing, I only get to play for a short time before she flat-out tells me to stop.
My wife’s taste for banjo music is a lot like Internet Service Providers' (ISPs) taste for email. After a certain point in the sending process, certain ISPs may stop accepting emails. And just like with my wife, it doesn’t make sense to continue with delivery attempts because the ISPs will just get more and more annoyed. You can think of throttling, at least in GreenArrow, as our way of preventing you from annoying the ISPs (and having to sleep on the proverbial couch as a result).
Ever feel stuck? Like you’re on autoplay? Me too.
Sometimes when I’m comfortable in the recliner and watching a cliffhanger episode of [insert your latest binge series here], it’s easy to think that letting Netflix autoplay the next episode is simply the universe’s way of exerting the laws of nature over me. After all, objects at rest tend to stay at rest unless acted upon by an outside force. And unless the adult in me kicks in, I will be a law-abiding object of the natural world and remain at rest until either I fall asleep or the power goes out. Oh look—the next episode already started. Might as well watch one more...
Discover tools our support team says: 'you shouldn't go without'.
Over the past 5+ years working at GreenArrow I've had the opportunity to troubleshoot and solve nearly every different kind of email issue possible. When I do, customers are often curious about how I came up with the answer I provided. Maybe it’s because I’m nerdy, which I am (my wife tells me that all the time). But it’s probably more because our software has so many different tools and resources to make email administration easier.