I love eggs.
Fried, scrambled, poached or boiled, they're one of my favorite foods. But as we all know, eggs are fragile, and not every egg makes it to the table (or even to the frying pan).
In the same way, not every email makes it through to its recipient. Lots of things can go wrong: the recipient's email address may be entered incorrectly, the ISP that hosts the email account could be having technical issues, or a spam filter could be blocking the message from getting through.
Ready for the spotlight?
Even though I’ve been playing for several years now, I’m still pretty much a novice whose focus is on learning the basics. I do sometimes dream about becoming a legendary banjo player, but in reality, I know it would take a lot to make it to the next level as a professional musician. More practice, more exposure within the music industry, maybe a few new banjos...er, tools for the business. And then there’s talking it over with my wife…
In my last post, I gave you the big-picture basics of email throttling—to continue the banjo metaphor, I showed you how to strum along with some simple chords. But today, I’m going to show you how to master throttling using a world-class instrument—GreenArrow. It can be a bit tricky to get the hang of, but once we’re done you’ll have the skills you need to be a virtual email throttling superstar.
One of my favorite hobbies is practicing the banjo.
And while my wife is a good sport about it, there’s only so much she can take. If I am down in the basement where she can’t hear me, I can play until my fingers fall off. But if she is within earshot of where I’m practicing, I only get to play for a short time before she flat-out tells me to stop.
My wife’s taste for banjo music is a lot like Internet Service Providers' (ISPs) taste for email. After a certain point in the sending process, certain ISPs may stop accepting emails. And just like with my wife, it doesn’t make sense to continue with delivery attempts because the ISPs will just get more and more annoyed. You can think of throttling, at least in GreenArrow, as our way of preventing you from annoying the ISPs (and having to sleep on the proverbial couch as a result).
There you are. The great outdoors.
The tent is pitched. Marshmallows, graham crackers, and Hershey's chocolate sit nearby as your friends and family gather near the fire pit. You’ve got the firewood, kindling, and matches, but the only heat you’re feeling is that of embarrassment because try as you might, you can’t start the fire.
We're happy to announce — greenarrowemail.com/docs!
Our new software documentation site is the culmination of months of brainstorming, development, organization, conversion, documentation review, excessive coffee consumption - and yes, bacon. (The GreenArrow "old-timers" will know that "bacon" was the password to our old documentation site. See the sidebar.)
It’s that time of year again.
That time where you may not be fully listening to your accountant. Sure, you can see her lips moving, but just can’t understand what she’s saying. You know it’s important and that it should matter—it’s your money, after all. But sometimes it's easier to totally space out, especially when they start talking way over your head.
Email is complicated.
If you’re an email marketer or have worked with email servers, you already know that sending email is a complicated process with a lot of moving parts. Unless you know your stuff, it can be hard to pinpoint where certain problems are coming from, and thus how to resolve them.
Ever feel stuck? Like you’re on autoplay? Me too.
Sometimes when I’m comfortable in the recliner and watching a cliffhanger episode of [insert your latest binge series here], it’s easy to think that letting Netflix autoplay the next episode is simply the universe’s way of exerting the laws of nature over me. After all, objects at rest tend to stay at rest unless acted upon by an outside force. And unless the adult in me kicks in, I will be a law-abiding object of the natural world and remain at rest until either I fall asleep or the power goes out. Oh look—the next episode already started. Might as well watch one more...
Have you ever heard the term, critical path?
In the world of email sending, you can think of a critical path as a bottleneck. If your email server isn't running as fast as you'd like, it's probably because one (or more) bottlenecks are gumming up the works. There's a chance your email could be slow due to warming-up new IPs, ISP spam filters, or how your delivery throttling rules are configured (you know, the deliverability stuff). But if all of those are in place, then you're down to how fast your software and your server can run. So that's what we're covering today, how we make the software a speed-demon.