GreenArrow has several big advantages compared to Email Service Providers (ESPs)

NO PER-MESSAGE FEES

With an email service provider, the more you send the more you pay. With GreenArrow you pay a flat license fee for the software regardless of volume (either one-time or a monthly rental). If you send more than 500,000 messages per month, then GreenArrow can probably save you money. And with GreenArrow your pricing is predictable from month-to-month regardless of your volume.

STRAIGHT TALK ON DELIVERABILITY

Many ESPs promise near 100% deliverability. But they can't always keep this promise. Delivering your email requires that you send relevant, high-permissioned email to your subscribers. If your mail is being filtered due to a problem with your relevance or permission, the ESP is not motivated to tell you about it—they would rather sweep it under the rug.

We have the solution. We are up-front with you about requirements for relevant, high-permissioned email. You get full reporting on what ISPs are filtering your email and why, and our expert consultants work with you to find and fix the problems.

TRANSACTIONAL EMAIL

Most ESPs are set up to send a single email message to an entire list. This works great for newsletters but not for transactional email such as order confirmations or stock trade notifications where each email is custom. GreenArrow Engine processes each message individually, allowing you to send transactional email.

INTEGRATION WITH CUSTOM MAILING SOFTWARE

Many companies have a custom-built application that manages the list of subscribers and launches the email campaigns. These systems can't utilize an ESP for the same reasons that transactional mail doesn't work. Instead they need an email sending engine like GreenArrow Engine.